Professor Information |
Instructor:
Prof. Carlos Suris
Office:
ACII., 319A (BBC)
Office Hours:
By appointment
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Course Description and Purpose |
The course will familiarize the student with a multi-cultural global perspective of a multi-media world. The aim of the course is to create a foundation of media literacy through exposure to communication events using videos, selected readings, and online resources. Central to the course lays the concept of media as it manifests in a world that depends on multi-media to feed a populace with an increasing need for instantaneous information. Implicit is a global community that more and more places media in all its formats at the core of its perception of reality while at the same time uses it as its primary escape from such perceived realities.
The class will present basic media and communication elements that are foundational and commonly found in all or most international media formats. The presentation of formats and elements will be based using the US as our comparative model but with a global perspective. The emphasis is the current reality that media is no longer driven solely by western media but a more globally engaged media industry now drives media content. The presentation of essential elements such as a free press, branding, agenda setting, propaganda, stereotyping, globalization, etc., will be covered.
Consequently, the focus of the course will be to define global media communication and to build a foundation of definitions of common elements found in media around the world. Ultimately, the course presents the global media industry as a homogenous phenomenon bound in similarities through the above stated elements and yet uniquely dressed by differing cultural influences.
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Course Objectives |
Global Awareness:
Global Learning Student Learning Outcome Addressed:
- Students will be able to demonstrate knowledge of the interrelatedness of local, global, international, and intercultural issues, trends, and systems.
Course Learning Outcome:
- Students will be able to demonstrate knowledge of the interrelatedness of international media characteristics as they manifest in various globalized content and localized content.
Global Engagement:
Global Learning Outcome Addressed:
- Students will be able to demonstrate engagement in local, international, intercultural, and global problem solving.
Course Learning Outcome:
- Students will demonstrate willingness to cultivate information from diverse international media sources in order to engage critically in the problems presented by the production, distribution, and consumption of global media products with an understanding of the social, political, and economic influences that shape these globalized cultural products.
Global Perspective:
Global Learning Student Learning Outcome Addressed:
- Students will be able to conduct a multi-perspective analysis of local, global, international, and intercultural problems.
Course Learning Outcome:
- The course will analyze basic media and communication elements found in all or most international media formats and products.
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Weekly Schedule |
Module 1 |
August 20 - September 2 |
To-Do List: Chapter 1: Mass Communication: A Critical Approach
- Associated documentary video: Hartley, David, and David P. Stone. Media History. Story of film, TV and media. Princeton, NJ: Films for the Humanities & Sciences, 1998.
Chapter 2: The Internet and New Technologies: Media at the Crossroads
- Associated documentary videos:
- Goodman, Rachel D, Douglas Rushkoff, Sam Shinn, Stephen McCarthy, R A. Fedde, and Joel Goodman. Frontline: Digital Nation. Boston, MA: WGBH Educational Foundation, 2010.
- "America Offline:" Stories from the digital divide. Retrieved September 2010 from http://www.youtube.com/watch?v=DEJIgDTrgho
- Bridging the Digital Divide in Uganda. Retrieved September 2010 from http://www.youtube.com/watch?v=qt1rdqf6mHA
- Global Learning Goal(s) – Global Awareness – Global Perspective
Shi, Anbin. “The taming of the shrew: global media in a Chinese perspective.“Global Media and Communication, April 2005; vol. 1: pp. 33-36. Global Learning Goal(s) – Global Awareness – Global Perspective
- Associated documentary video: Murray, Karen. Windows on Asia-Pacific: The Medium Is the Masses. Princeton, NJ: Films for the Humanities & Sciences, 1999.
- Global Learning Goal(s) – Global Awareness – Global Perspective
Wang, Georgette T , Goonasekera, Anura, and Servaes, Jan. “To Globalize, Regionalize or Localize Us, That is the Question: Japan's Response to Media” exerpt from: The New Communications Landscape: Demystifying Media Globalization. Routledge research in cultural and media studies, 7. London: Routledge, 2000. Global Learning Goal(s) – Global Awareness – Global Perspective
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Module 1 Week 2 |
To-Do List:
Complete all readings and videos.
Complete the blog/discussion pertaining to Module 1
Take practice quiz
Complete Quiz 1
Module Learning Objectives:
Students will become aware and acquire the foundational concepts of media communications revolutions and globalization
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Module 2 |
September 3 - September 16 |
To-Do List:
Chapter 9: Books and the Power of Print
- Associated documentary video: Stone, David P, and David Hartley. Print History. The story of film, TV and media. Princeton, NJ: Films for the Humanities & Sciences, 1998.
Chapter 7: Newspapers and the Rise of Modern Journalism Chapter 13: The Culture of Journalism: Values, Ethics, and Democracy
Chapter 15: Legal Controls and Freedom of Expression
- Associated documentary video: Kjær, Karsten. Bloody Cartoons. Why democracy?. Princeton, N.J: Films for the Humanities and Sciences, 2008.
- Global Learning Goal(s) – Global Awareness – Global Perspective
Becker, Jonathan. “Lessons from Russia: A Neo-Authoritarian Media System.” European Journal of Communication, June 2004; vol. 19: pp. 139-163. Global Learning Goal(s) – Global Awareness – Global Perspective
- Associated documentary video: Amirani, Taghi. Red lines and Deadlines : inside Iran's reformist media. Princeton, NJ: Films for the Humanities & Sciences, 2005
- Global Learning Goal(s) – Global Awareness – Global Perspective
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Module 2 week 2 |
To-Do List:
Complete all readings and videos.
Complete the blog/discussion pertaining to Module 2
Complete Quiz 2
Module Learning Objectives:
Students will become aware and acquire the foundational concepts of media free speech, censorship, agenda setting and journalism
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Module 3 |
September 17 - September 30 |
To-Do List: Chapter 4: Popular Radio and the Origins of Broadcasting
- Associated documentary video: Stone, David P, and David Hartley. Radio History. The story of film, TV and media. Princeton, NJ: Films for the Humanities & Sciences, 1998.
Chapter 11: Public Relations and Framing the Message
- Associated documentary videos: Blanco, Ligia. Hugo Chavez. Princeton, N.J: Films for the Humanities & Sciences, 2006.
- Edward Bernays on Propaganda and Public Relations. Retrieved September 2010 from http://www.youtube.com/watch?v=V0OrT-8gXMs
- Global Learning Goal(s) – Global Awareness – Global Perspective
Dimitrova, Daniela V. “War on the Web: The Immediate News Framing of Gulf War II.”, The Harvard International Journal of Press/Politics, Winter 2005; vol. 10: pp. 22-44. Global Learning Goal(s) – Global Awareness – Global Perspective
Case Study - Rwanda a study of Radio Television Libre des Mille Collines (RTLM) from INTERNEWS (2003). http://www.internews.org/pubs/mediainconflict/mic_rwanda.shtm. Global Learning Goal(s) – Global Awareness – Global Perspective
- Associated documentary video: Ellenwood, Lisa, Neil Docherty, and Will Lyman. On Our Watch. Arlington, VA: Distributed by PBS Home Video, 2007.
- Global Learning Goal(s) – Global Awareness – Global Perspective
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Module 3 week 2 |
To-Do List:
Complete all readings and videos.
Complete the blog/discussion pertaining to Module 3
Complete Quiz 3
Module Learning Objectives:
Students will become aware and acquire the foundational concepts of media propaganda, framing and public relations
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Module 4 |
October 1 - October 14 |
To-Do List: Chapter 5: Television and The Power of Visual Culture
- Associated documentary video: Stone, David P. Television History. Princeton, NJ: Films for the Humanities & Sciences, 1998.
Chapter 10: Advertising and Commercial Culture
Pelletier, Michel, Emmanuelle Garnaud, Joanne Forgues, Christiane Hamelin, and Lisa B. Moore. In Brands We Trust. Princeton, NJ: Films for the Humanities & Sciences, 2003. Global Learning Goal(s) – Global Awareness – Global Perspective
Chalaby, Jean K. ”Transnational Television in Europe: The Role of Pan-European Channels.” European Journal of Communication, June 2002; vol. 17: pp. 183-203. Global Learning Goal(s) – Global Awareness – Global Perspective
- Associated documentary video: Gray, Susan. The Prime Minister and the Press: The State of the Italian Media. Princeton, N.J: Films for the Humanities and Sciences, 2006.
- Global Learning Goal(s) – Global Awareness – Global Perspective
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Module 4 week 2 |
To-Do List:
Complete all readings and videos.
Complete the blog/discussion pertaining to Module 4
Complete Quiz 4
Module Learning Objectives:
Students will become aware and acquire the foundational concepts of media branding and advertising
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Module 5 |
October 15 - October 28 |
To-Do List: Chapter 3: Sound Recording and Popular Music
- Associated documentary video: excerpts from the Time-Life series History of Rock ‘N’ Roll
Chapter 6: Movies and the Impact of Images Chapter 14: Media Effects and Cultural Approaches to Research
- Associated documentary video: Earp, Jeremy, Scott Morris, Sut Jhally, George Gerbner, and Michael Morgan. The Mean World Syndrome: Media Violence & the Cultivation of Fear. Northampton, MA: Media Education Foundation, 2010.
Miller, Jade L. “Ugly Betty goes global: Global networks of localized content in the telenovela industry.” Global Media and Communication, August 2010; vol. 6, 2:pp. 198-217.
- Associated documentary video: Lecture from MIT on Global Media focusing on the section with Carolina Acosta –Alzur speaking of the globalization of Telenovelas
Global Learning Goal(s) – Global Awareness – Global Perspective
Chim, Dobbo. “ Hybridity and the Rise of Korean Popular Culture in Asia.” New Culture & Society, 2006; Vol. 28 #1:Global Learning Goal(s) – Global Awareness – Global Perspective
Cullity, Jocelyn. “The Global Desi: Cultural Nationalism on Mtv India.” Journal of Communication Inquiry, October 2002; vol. 26: pp. 408-425. Global Learning Goal(s) – Global Awareness – Global Perspective
- Associated documentary video: Pelpola, Charith, and Karan Johar. Cinema Asia: India. Hamilton, NJ: Films for the Humanities & Sciences, 2007.
- Global Learning Goal(s) – Global Awareness – Global Perspective
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Module 5 week 2 |
To-Do List:
Complete all readings and videos.
Complete the blog/discussion pertaining to Module 5
Complete Quiz 5
Module Learning Objectives:
Students will become aware and acquire the foundational concepts of media pop culture, storytelling and media effects
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Module 6 |
Octobe 29 - November 11 |
To-Do List: Chapter 8: Magazines in the Age of Specialization Chapter 12: Media Economics and the Global Marketplace
- Associated documentary videos: Gerbner, George, Michael Morgan, and Sut Jhally. The Crisis of the Cultural Environment: Media & Democracy in the 21st Century. Northampton, MA: Media Education Foundation, 1997.
- Sun, Chyng-Feng, and Miguel Picker. Mickey Mouse Monopoly. Northampton, MA: Media Education Foundation, 2001.
- Global Learning Goal(s) – Global Awareness – Global Perspective
Deuze, Mark. “Ethnic media, community media and participatory culture.” Journalism, August 2006; vol. 7, 3:pp. 262-280 Global Learning Goal(s) – Global Awareness – Global Perspective
Creeber, Glen. “Hideously White”: British Television, Glocalization, and National Identity.” Television & New Media, February 2004; vol. 5: pp. 27-39. Global Learning Goal(s) – Global Awareness – Global Perspective
Wang, Georgette T , Goonasekera, Anura, and Servaes, Jan. “Geolinguistic Region as Global Space: The Case of Latin America excerpt from: The New Communications Landscape: Demystifying Media Globalization. Routledge research in cultural and media studies, 7. London: Routledge, 2000 Global Learning Goal(s) – Global Awareness – Global Perspective
Girls and Women from the Media Awareness Network (Canada) – analysis of gender stereotyping in global advertising from http://www.media-awareness.ca/english/issues/stereotyping/women_and_girls/
- Associated documentary video: Jhally, Sut, and Jean Kilbourne. Killing Us Softly 4: Advertising's Image of Women. Northampton, MA: Media Education Foundation, 2010. Global Learning Goal(s) – Global Awareness – Global Perspective
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Module 6 week 2 |
To-Do List:
Complete all readings and videos.
Complete the blog/discussion pertaining to Module 6
Complete Quiz 6
Module Learning Objectives:
Students will become aware and acquire the foundational concepts of media presentations affecting ethnicity, race, diversity and stereotyping
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Module 7 |
November 12 - December 2 |
To-Do List:
Finalize all research and assimilate the project.
Complete any missing blogs/discussions
Complete any approved make up work
Upload projects in the Assignment Dropbox
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Finals Week |
No Final scheduled for this course
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